Custom software, AI automation and systems

We build the systems your business actually runs on.

Custom CRM, internal tools and automation for growing businesses in the UK, the UAE, India and beyond.

103
Projects delivered
4 markets
UK, UAE, India and beyond
Live
Systems running daily, not slides

Four disciplines. One team. One standard of delivery.

Custom software & CRM

Systems built for the exact way your team already works.

  • Full code ownership and documentation at handover
  • Scoped and fixed-price before a line of code is written
  • Working software every two weeks, not a big-bang launch
Learn more →
Kruze Logistics ERP — jobs board, day planner, invoicing
AI automation

The repetitive work removed, not documented and left in place.

  • Lead capture written to one database before any email is sent
  • Quote chasing, availability holds and reminders run themselves
  • Payment gates release documents automatically, held for approval when needed
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AstraCore Equipment Desk — enquiry to reserved machine
E-commerce systems

The layer behind the storefront, connected properly.

  • Orders trigger surveys, installs and warranty automatically
  • Stock reservation ties directly to every quote issued
  • One record drives storefront, calendar and inventory together
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Karbonik Charge Ops — order to commissioning
Growth marketing

Measured against revenue, by the system that reports it.

  • Digital marketing, SEO and paid performance under one roof
  • Attribution tied to the same record your sales team works from
  • Reporting built on real pipeline data, not vanity metrics
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Marvella Trade Portal — tiered pricing, live stock

Systems running in production, not slides.

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Why us

The things most agencies will not put in writing.

More about us →
You own it outright
Scoped before it's built
Software every 2 weeks
We run these ourselves

Most businesses don't have a software problem. They have a joining-up problem.

The website takes an enquiry. Somebody re-types it into a spreadsheet. The invoice gets written from memory a week later. Five ways in, one place it should land — and everything after it should happen off that record.

23
Leads captured today, one system
512
Active trade accounts, one record
94.7%
Devices online, watched automatically
See it in action

Watch a bottleneck get solved live.

Pick what's slowing your team down — this is the same automation running on our live client systems today.

AI
Assistant · online

Frequently asked questions.

Do we own the code afterward?+

Yes. You get source code, documentation and admin training at handover — full ownership, no lock-in.

How is a project scoped and priced?+

Every project is scoped and fixed-price before anyone writes a line of code, so you know the cost upfront. Book a systems audit and we'll walk through your numbers directly.

What does delivery actually look like?+

Working software every two weeks — something you can click at the end of every sprint, not a single big-bang launch months down the line.

Which markets do you work in?+

We build for growing businesses in the UK, the UAE, India and beyond — with live systems currently running across logistics, heavy equipment, EV/energy and trade distribution.

Do you only build custom software, or marketing too?+

Both. Alongside custom CRM and automation, we also run digital marketing, SEO and paid performance — measured against the same revenue data your system reports on.

Tell us what's slowing your team down.

We'll tell you what's worth automating first.

Book a systems audit See the services